Institutions of higher education such as colleges, universities, technical and vocational schools find value in the interactivity of social media and online activity. It's the way most students communicate and rapidly becoming the way that parents, alumni, faculty, staff, and the community are finding out crucial information regarding news and happenings at and around the campus. But the use of social media in this environment can also be a two-edged sword as various concerns of academic freedom, freedom of speech, freedom of association, protection of student privacy, and educational ideals and purposes, etc. sometimes conflict with the core mission of the institution – to educate and prepare our students.
Let DigitalRCP help you review your social media strategy to your various constituents to ensure that they address the concerns as well as effectively get your messages across.