Social Media Bootcamp

Spend the Day With Us


An entire day talking about social media? Yup, and that's just the start. Our Social Media Bootcamp process has been offered by several associations to their members as a way to help ensure their approach to social media is not only strategic, but compliant with state and federal laws and regulations. In fact, one attendee even stated "While I can't believe I'm saying this, a full-day was just not enough to take it all in." That's pretty powerful! Oh, as you can see from the picture, we like to have a little bit of fun too!


Eric Cook presenting at a social media bootcamp

Agenda and Topics Covered

While we're always happy to adjust the agenda of our Bootcamp series to meet your specific objectives. Below is an example of what is included:
  1. Setting the context
    1. Feedback and questions from participants (to establish expectations)
    2. Examples of recent happenings and overview
  2. Regulatory and legal update
  3. Legal myths of social media
  4. Real-world examples of mistakes and mishaps
  5. Comprehensive social media program
    1. Risk Assessment
    2. Readiness Assessment – The 8-Step Process
    3. Gap analysis
    4. Audit
    5. Strategic plan
    6. Social media policy and protocols
    7. Monitoring/listening and reporting
  6. The evolution of the consumer
    1. Sharing, reviews, communication, etc.
    2. Best practices
  7. Emergence of “Social Selling”
  8. Network updates/changes
    1. Changes to some of the major networks you need to be aware of
    2. Security and protection measures
  9. Measurement and ROI/ROE
  10. Wrap up and questions 
Contact Us To Get Started