Employee Social Advocacy Program Development
Empower your most important asset to help with your social brand
When asked what their most valuable asset is, many organizations will say it's their employees. They are the lifeblood of its success and the front-facing view to clients and customers. However, when it comes to social media, if not trained properly these individuals can un-intentionally be hurting the organization with their activities - especially if you are in a regulated industry like banking or healthcare. With 50% of the U.S. workforce already voluntarily posting, tweeting and commenting about their employer (Weber Shadwick 2015 study), do you know what that half of your staff is saying about you online? In fact, Proofpoint Nextgate found the average Fortune 100 company averaged 70 compliance-related incidents every year over social media.
Given the growing importance of social media in remaining relevant to today's consumer, but the increased risk posed by your staff's participation, a business needs to have a way to ensure their greatest asset is truly benefiting the organization with their efforts. That's where an Employee Social Advocacy Program can help. With an ESAP, you'll be able to reap the following key benefits:
- Increase the visibility the organization
- Build trust with your client base
- Improved customer satisfaction
- Enhance employee retention
- And much more...
Getting Started
DigitalRCP can help guide you with the training, development and resources to implement an ESAP that is customized to your industry and business needs (as well as compliance requirements). We'll help you develop the tools, protocols and strategies necessary to ensure that your most important asset remains your most positive one when it comes to your social media efforts.
- ESAP process and components
- ESAP legalities and compliance
- ESAP tools and resources
- ESAP case studies and lessons learned
- Available as half or full-day workshop format
The Employee Social Advocacy Program Development Process
